About the project

No Fake Fashion is an Erasmus+ cooperation partnership in Vocational Education and Training aimed at training fashion SMEs in the fight against counterfeits using modern technologies.
Project Reference: 2024-1-RO01-KA220-VET-000243739

Who Are We

The partnership is a collaboration of six European organisations from Romania, Greece, Spain, Malta, and Italy, bringing together diverse expertise in vocational education and training (VET), textiles, fashion, digital technologies and education.

Our Aims

The project aims to equip European fashion SMEs with the knowledge and tools to combat counterfeiting effectively. By providing appropriate training, the project helps SMEs protect their brands and secure sustainable growth.

What We'll Do

The project will train fashion SMEs to combat counterfeiting using innovative technologies. It will develop 12 training modules and a micro-credentials system together with an authentication toolset to promote knowledge sharing.

Our Roadmap

01.

The Challenge

Counterfeiting costs EU industries billions, impacting SMEs’ IP protection and innovation across the whole fashion sector.

02.

Our Solution

NFF equips SMEs with training in IP protection, traceability tech, and anti-counterfeiting strategies for a stronger industry.

03.

The Partnership

Our partnership unites six European organisations with expertise in fashion, textiles, digital technologies and education.

04.

Key Activties

We will develop training modules, certification, and a toolkit, empowering SMEs with robust IP knowledge and anti-counterfeiting strategies.

05.

Our Approach

We’ll empower SMEs through collaborative knowledge sharing, digital technologies training, and access to practical anti-counterfeiting toolsets.

06.

The Impact

Empowering SMEs with skills to combat counterfeits will foster innovation, strengthen customer trust, and secure sustainable growth in fashion.

Partnership Brief

Led by Reginnova NE (Romania), the No Fake Fashion project unites six European organisations to combat counterfeiting in the fashion industry. This includes Green Innovative Company SA (Greece), experts in tech transfer and business development; Asociación de Empresarios Textiles de la Comunidad Valenciana (Spain), representing textile businesses; NIN3 Group Ltd (Malta), specialising in digital solutions; Lottozero società cooperativa sociale (Italy), focusing on sustainable textile innovation; and Markeut Skills Seciedad Limitada (Spain), experts in vocational training. Together, leveraging each partner’s expertise, they will deliver training, tools, and strategies to empower SMEs against counterfeiting.