Results
Discover our specialised training modules, practical resources and diagnostic tools developed to empower fashion SMEs against counterfeiting.
The Project Results
These concrete project outputs deliver active brand protection strategies, supply chain security, and advanced technological guidance, equipping small businesses with the vital knowledge and skills needed to defend their intellectual property and thrive.
NFF Training
The NFF training equips fashion SMEs with essential knowledge and skills to combat global counterfeiting. The programme features 12 training pills focused on AI-driven traceability, intellectual property protection, and digital technologies to enhance product transparency and consumer trust. Access the NFF Training here.
NFF Authentication Toolset
The NFF Authentication Toolset empowers fashion SMEs with practical guidelines to implement advanced anti-counterfeiting strategies. It focuses on enhancing product transparency and consumer trust through three key components: Traceability Guidelines, Authentication Technologies Guidelines and Case Studies and Practical Scenarios. Access the NFF Authentication Toolset here.
NFF Self-Assessment Tool
The NFF Product Authentication Self-Assessment Tool is an interactive questionnaire designed to help fashion SMEs evaluate their current performance regarding product transparency and communication. Key features of the tool include performance evaluation, instant feedback, actionable recommendations and awareness raising. Access the NFF Self-Assessment Tool here.
"Collaborative Activities Leading to Empowered Fashion SMEs"
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